Blog
Technical e-commerce guides
Shopify, technical SEO, Schema.org, measurement infrastructure and visibility in AI search. The methods we apply in client work, with code examples. New articles every week.
Selling on Kaufland Germany: Build the operating model before the catalogue
Plan your Kaufland Germany launch with a focused product pilot, German listings, realistic unit economics and reliable inventory and order integration.
Selling on Amazon Germany: Choose your fulfilment and listing strategy
Prepare an Amazon Germany launch with clear FBA and FBM decisions, useful German listings, realistic product economics and a measurable pilot plan.
Ecommerce in Italy: Enter with Amazon.it and a localised offer
Plan ecommerce in Italy with Amazon.it, Italian product content, reliable fulfilment and a focused pilot. Connect market entry decisions to product economics.
Amazon PPC: Connect advertising spend to sales and contribution
Build an Amazon PPC plan around targeting, ACoS, ROAS and product margins. Use search-term evidence, stock availability and clear tests to guide ad spend.
Shopify marketplace integration: Build one dependable order flow
Plan Shopify marketplace integration around product mapping, inventory and orders. Compare Amazon and Kaufland connections and build reliable exception handling.
EU €3 customs duty and €2 handling fee: what Temu’s decline means for sellers in Germany
How the EU’s €3 duty on low-value parcels and the €2 handling fee from 1 November change costs, with calculations and a roadmap for sellers shipping from outside and inside the EU.
Shopify Shop MCP and Amazon’s seller agents: how AI agents are becoming an e-commerce sales channel
Shopify opened its catalogue to every AI agent with Shop MCP, and Amazon turned its seller assistant into an agent. How sellers should prepare product data and channel settings.
Marketplace news, week 42 2026: what changed at Amazon, Temu, Shopify, Kaufland and eBay
The week’s key e-commerce developments for Germany, the US and the EU: bevh Q3 data, the EU €2 handling fee, Amazon peak fees, Shopify Shop MCP and Kaufland Spain.
Schema.org JSON-LD for e-commerce: how to mark up Product, Offer, variants, breadcrumbs and FAQs
A complete JSON-LD guide so your product pages show price, stock, ratings and shipping in Google and are understood correctly by AI search: required fields, ProductGroup for variants, shipping and return policy, a Shopify Liquid example, and the most common mistakes.
GA4 Consent Mode v2 and Meta Conversions API: how to set up server-side conversion tracking for e-commerce
Step-by-step setup to recover conversions lost to cookie restrictions and consent management: Consent Mode v2 signals, GTM configuration, Meta CAPI with event_id deduplication, Shopify Customer Events, testing and quality metrics.
Core Web Vitals on Shopify: how to fix LCP, INP and CLS at the source
A hands-on guide to fixing LCP, INP and CLS on a Shopify store: the 2026 thresholds, Liquid code examples, an app audit, font and image strategy, and the right measurement tools.